Does Your Business Have A Hashtag Strategy?

Today we are pleased to share a post from Joan Stanford, Branding and Content, Expert

You can contact Joan at www.jazzypen.com

🤔 Remember when branded #hashtags were all the rage?

Create a cool hashtag and people will follow and share, right?

WRONG, according to a recent study from Visual Objects. According to their report, 75% of people say they are “unlikely” to share content on social media with a branded hashtag.

The report also found that only about 1 in 10 survey respondents have interacted with a hashtag campaign in the prior three months.

In short, nobody's really sharing branded hashtags.
✅ Put more thought into creating content of value and then use relevant hashtags.
#branding #tuesdaytip #contentmarketing